Our story



If you haven’t been to Wembley Park in a while you’re in for a big surprise.

Since we bought Wembley Arena (now called The SSE Arena) and the land around Wembley Stadium in 2002, we’ve worked hard to revitalise this 85-acre site. We’re over a decade into this long-term project, the most significant redevelopment of the area since the 1920s. Core to our development philosophy is a deep respect for Wembley Park’s world-famous heritage as a place of cultural, musical and sporting legend. Added to this we’ve created a wonderful place to shop, stay and enjoy every day. Our plans for the future take the vision of Wembley Park to a new level as a globally-significant and locally-loved London district.

Drag the arrow bar below  to see before and after.


Wembley Park has the indescribable quality of a place which has made history for generations and still does. Its heritage began in 1792 when it gained its name at the hand of a leading landscape designer. Since then its size and closeness to central London has made it the natural location to hold large-scale and nationally-significant events.

Wembley Park

Heritage in objects

Our historical information has been compiled by the Wembley History Society.

Want to find out more? Visit the newly-opened heritage centre at Willesden Green where The Heritage Team will be happy to help.

Wembley Park at a glance


Wembley Park at a glance

Wembley Park is an 85 acre site around the Stadium and The SSE Arena undergoing one of the most significant redevelopments in London today. Here is a quick round up of the top ten things to know.

A new destination: London Designer Outlet (LDO), opened in 2013 and is the first outlet centre within the M25. It has over 70 high street stores, restaurants, coffee shops and a 9-screen cinema.

A new four-star Hilton hotel with a spa leads a total of 1,400 hotel rooms  close to site – so come and stay!

Connectivity: the area has one of the fastest broadband speeds in the UK: homes and businesses have access to speeds upwards of 100mbs, with 1GB soon to be available.

Wembley Park is 9 minutes from Marylebone and 12 minutes from Baker Street. There are over 3,000 parking spaces on site.

Events: 3 million people a year come to see international football and concerts at the Stadium and 1 million music lovers come to The SSE Arena every year; however last year 5 million people came to London Designer Outlet to shop, eat and see a film.

Wembley Park hosts the X-Factor recordings and finals as well as the NFL international series and tailgate party in October and November. There are Wimbledon screens in summer and an ice rink in winter, both next to Wembley Stadium.

Great heritage: Wembley Park has hosted two Olympic Games (in 1948 and in 2012) as well as the 1966 World Cup, Live Aid and innumerable defining moments in musical history such as the Beatles’ last UK concert.

New public realm: there is 14,000m² of new public realm at Wembley Park, including tree-lined boulevards, squares and a new all-weather playpark.

Jobs: over 1,000 jobs have been created through London Designer Outlet, and the site hosts 3,000 professional workers at Brent Civic Centre and at the Football Association and Air France now headquartered in Wembley Park.

A new place to live and stay: 500 high quality apartments have already been built and there will be 5,000 once completed.